SaaS7 min
The SaaS Metrics Every Founder Should See in Their Financials
MRR, churn, LTV and CAC don't belong in a separate spreadsheet — here's why they should live in your P&L.
Most accountants hand SaaS founders a P&L that says nothing about the business model. But the numbers that decide whether you raise, hire or pull back — MRR, churn, LTV, CAC — can and should be built natively into your monthly reporting.
The four that matter most
- MRR / ARR — your recurring revenue base and its trajectory.
- Net & gross churn — how much you leak before you grow.
- LTV / CAC — whether your growth engine is economic.
- Deferred revenue — handled correctly under ASC 606 / IFRS 15 for audit-readiness.
Why it matters for a raise
When an investor opens your data room, financials that already speak SaaS shorten diligence and build confidence. Bolting these metrics on after the fact looks exactly like what it is.