Building a bridge from ARR to billings to recognised revenue
ARR and statutory revenue are supposed to differ, because ARR annualises committed subscriptions at a point in time while statutory revenue recognises what was delivered in the period, so the answer is a standing bridge between them rather than an attempt to make the two numbers agree. This is an illustrative example of how Salt approaches SaaS reporting, using a UK subscription business on annual and monthly plans as the profile.
Scenario — an illustrative example of how Salt approaches this problem. Not a description of a specific client engagement.
The business shape it describes: UK SaaS, annual and monthly subscription plans.
- Scenario covers
- Bookkeeping, revenue recognition and monthly board reporting
- Jurisdiction
- United Kingdom
- Sector
- SaaS
- Take a UK SaaS company selling both annual and monthly plans, where the board tracks ARR from the billing system and statutory accounts are prepared on an accruals basis.
- Nobody can explain the gap between the two, which quietly undermines confidence in both sets of numbers.
- Annual plans billed up front and recognised on receipt in management reporting, while the statutory accounts defer them, so the two diverge by construction and nobody has said so out loud.
- A material portion of billings in each period relating to future service, sitting as deferred revenue on the balance sheet and as revenue in the board pack.
- No bridge between ARR, billings and recognised revenue, so each explanation of the gap is improvised and slightly different from the last.
- The board pack and the statutory accounts built from different sources, which means a discrepancy cannot be traced without redoing both.
- Implement deferred revenue properly and recognise subscription revenue across the term of the contract.
- Build a standing bridge from ARR to billings to recognised revenue, reported every month in the same format so the movement is comparable period to period.
- Align the board pack to the same ledger the statutory accounts are prepared from, so both are views of one dataset.
- Document what each metric means, including whether ARR is measured at period end or as an average, since that choice alone moves the number.
- Separate one-off implementation and services revenue from subscription revenue, because only the second belongs in ARR.
- The gap between a billing system's ARR and accruals-basis statutory accounts is not an error to be removed. It is a reconciliation to be built and then maintained every month.
- That needs someone who holds both the subscription metrics the board manages against and the recognition treatment the accounts require, and can reconcile them in terms each side accepts.
- The board and the statutory accounts would reconcile through an explicit bridge rather than diverging silently between meetings.
- The finance lead would be able to explain any movement in one slide, which is usually what the board actually wanted.
- Deferred revenue would be visible as a balance that grows and unwinds, rather than being invisible until year end.
What we'd flag
The bridge only stays useful if it is rebuilt every month. A reconciliation produced once for a board meeting and then left alone is a snapshot, and it will be out of date by the next meeting.
Building a bridge from ARR to billings to recognised revenue
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